a new doorbuster for tillys black friday.
PROJECT:
client:
TILLYS is known across the US as the go-to speciality retailer for action sports, carrying the seasons hottest clothing and accessories.
Wanting to incentivize Black Friday shoppers, Tilly's created this Black Friday Doorbuster Activation with DayDreamCinema.
DayDreamCinema worked to produce a unique doorbuster in the form of the first-ever Black Friday VR experience. Uncover Easter Eggs and deals in this immersive 360 environment.
The first 100 people in line at stores around the country received prizes and a Tilly's branded VR headset for the occasion.
DDC VR production packages include ancillary 2D content for social media promotion.
Follow Black Friday around this 360 VR environment to discover Tilly's doorbuster Black Friday deals and uncover some easter eggs! This time-traveling activation was designed with DayDreamCinema as a Black Friday doorbuster with games and prizes awarded to the first 100 people in line at Tilly's stores across the US.
KEY ELEMENTS:
CONTENT CREATION / BRANDING / EVENT ACTIVATION / TALENT COORDINATION / VIDEO & PHOTO / ANIMATION / POST PRODUCTION / DISTRIBUTION / VR / SOCIAL / WEB /