EVOLUTION OF AMERICANA TRADITION WITH SPERRY.

PROJECT:

SPERRY, the original American brand of boat shoes wanted to merge their iconic traditions from the 1930s with today's wanderlust filled world. 

DayDreamCinema produced a series of campaigns for social, web, and print to break away from 'yacht club prep' and enter into a new world of nautical inspired exploration.

The Sperry Odysseys Await campaign spanned social media, web presence, and storefronts; showcasing lifestyle and adventure.

 

 

client:

SPERRY implored DayDreamCinema to break the mold if 'yacht club prep' and introduce Sperry to new terrains, audiences, and adventures. 

KEY ELEMENTS:

CONTENT CREATION / BRANDING / LIFESTYLE  / VR / VIDEO & PHOTO / POST PRODUCTION / DISTRIBUTION / SOCIAL / WEB / STOREFRONT / BLOGGING / GROWTH HACKING