EVOLUTION OF AMERICANA TRADITION WITH SPERRY.
SPERRY, the original American brand of boat shoes wanted to merge their iconic traditions from the 1930s with today's wanderlust filled world.
DayDreamCinema produced a series of campaigns for social, web, and print to break away from 'yacht club prep' and enter into a new world of nautical inspired exploration.
The Sperry Odysseys Await campaign spanned social media, web presence, and storefronts; showcasing lifestyle and adventure.
SPERRY implored DayDreamCinema to break the mold if 'yacht club prep' and introduce Sperry to new terrains, audiences, and adventures.
CONTENT CREATION / BRANDING / LIFESTYLE / VR / VIDEO & PHOTO / POST PRODUCTION / DISTRIBUTION / SOCIAL / WEB / STOREFRONT / BLOGGING / GROWTH HACKING