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EVOLUTION OF AMERICANA TRADITION WITH SPERRY.
PROJECT:
SPERRY, the original American brand of boat shoes wanted to merge their iconic traditions from the 1930s with today's wanderlust filled world.
DayDreamCinema produced a series of campaigns for social, web, and print to break away from 'yacht club prep' and enter into a new world of nautical inspired exploration.
The Sperry Odysseys Await campaign spanned social media, web presence, and storefronts; showcasing lifestyle and adventure.
client:
SPERRY implored DayDreamCinema to break the mold if 'yacht club prep' and introduce Sperry to new terrains, audiences, and adventures.
KEY ELEMENTS:
CONTENT CREATION / BRANDING / LIFESTYLE / VR / VIDEO & PHOTO / POST PRODUCTION / DISTRIBUTION / SOCIAL / WEB / STOREFRONT / BLOGGING / GROWTH HACKING
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